How to Make Buyers Fall in Love With Your Home

How to Make Buyers Fall in Love With Your HomeWhen a buyer decides to make an offer on your home, they usually make the decision with their heart, not their head. Buying a home is an emotional decision, and smart sellers will leverage this information to make the quickest sale for the highest price. In this blog we I tell you some of the “secrets” that The Begley Team utilizes to sell their listings quickly and for top dollar.

Take great photos for your online listing

In today’s real estate market, most buyers begin their home search online. Over 90% to be exact. For this reason, it’s essential that you have great photos for your listing. Put yourself in the buyer’s shoes. What kind of photos would you like to see of a potential new house? Make sure photos are well lit, rooms are clean and all your home’s qualities are emphasized. Our sellers don’t have to worry one bit about making sure their home will photograph well. Why you ask? Because the Begley Team will have a professional production crew film and photograph your home. They utilize High Definition Photography, Drone Aerial Videos, 3D Imaging. Every home has a story and the Begley Team will do what it takes to tell the story of your beautiful home. In this day & age where everyone is searching online, professional photos will help your home stand out.

Give the exterior a facelift

Once a buyer has browsed through the online listings, they’ll determine which houses they’d like to see in person. But just because they found something they like in the listing, doesn’t mean that feeling will automatically transfer when they show up to your front door. First impressions count. You only have a few seconds when the buyer arrives at your house to make it look inviting. They will assume what they see on the outside will be reflected inside. Take time to give the exterior of your home a facelift so that it has the best possible curb appeal. Clean up the yard, trim trees and bushes, plant annual color, power wash the outside and give the front door a fresh coat of paint. During our first appointment, we will discuss these options and help you decide what will work best for your specific property.

Did you know our company (Berkshire Hathaway Home Services) is one of the only companies that will loan you money to help you get your home ready to sell. Many people are really tight on funds when they are selling a home. The BHHS Cosmetic Repair Program: We will advance you the money for repairs to help your listing look the best and achieve Top Dollar. This program has helped thousands of happy sellers. Contact the Begley Team to find out more about this program. (818) 368-0290

Clean, de-clutter and de-personalize the interior

To help buyers fall in love with your home, you must make it easy for them to imagine living there. That can be difficult if there’s a giant framed photo of your grandmother staring at them, or worse, sports paraphernalia from an opposing team. Give your home a thorough cleaning and remove clutter, including bulky furniture. Take down all family photos and store all personal items. Your home should feel fresh, clean, spacious and neutral.

Appeal to a buyer’s senses

In order to work on a buyer’s emotions, you must appeal to their senses. Fill the air with good scents, like fresh flowers, baking cookies or brewing coffee. Set out some light snacks and drinks. Play some soothing, ambient music. Use fabrics with a variety of colors and soft textures for beds, couches, curtains and tablecloths. You want to make your home feel warm and inviting and leave potential buyers feeling relaxed and happy.

Price it right

One of the most important details that will move a buyer from “like” to “love” is offering your home at just the right price. . You want to hit it right at the sweet spot, which an experienced agent can help you do. The Begley Team will provide the latest comparable data for you to analyze. We provide comps from 3 different systems, so you have the most recent and correct data. We sell 95% of our listings within 3% of the list price. Our system works and we always back up our information with facts. We also provide this information to the buyer, so they understand the data and facts that went into pricing the home. Because of this, buyers are quicker to write offers and are more willing to pay top dollar with confidence.

Are you ready to make buyers fall in love with your home for sale? Then follow these tips and you’ll be on your way to closing day. Strength, integrity and trust are the pillars upon which Berkshire Hathaway was founded, and we pride ourselves on adhering to the highest standard of professional and personal ethics. Our clients can act with confidence, knowing that their  real estate needs will be handled in a professional and highly efficient manner. The goal of our team is to provide world-class client services that consistently outperforms even the highest expectations.

Compliments of Brandon Begley | The Begley Team | Berkshire Hathaway California Properties | Demand Excellence | Over 1,600 homes sold since 1975  (818) 368-0290 | | Voted top Los Angeles REALTORS® by Los Angeles Magazine- 2012-2016.

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